Manos Nikolopoulos is a Digital Marketing and Data Science expert, working on the eCommerce industry for the last 13 years.
After witnessing the birth and evolution of the Digital Marketing domain, he changed his focus towards leveraging Machine Learning and AI, to try and take this domain to the next level.
One Master's degree and six years into this pursuit later, the fruits of his new endeavors are now ripe for the use.
In his current role, Manos leads a team of data scientists who are using advanced ML and AI techniques in the vast world of digital data, analyzing and predicting the users future browsing behavior, setting the foundations for a machine based digital marketing strategy with smart and data driven decisions
Online betting is an emerging field of entertainment and as a result data size and complexity spikes up exponentially especially since lockdowns.
Competitors crucial need is to digest this data "big bang" by quickly understanding customer behavioral patterns and leverage the ability to satisfy users in speed and relevance.
OPAP Online analytics team showcases how tech streams, ML/AI methodologies and recommender systems, structure a streamline synergy impacting directly users devices, maximizing data monetization potential through faster and personalized user experience.
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